Ad Analysis - Oogmerk Eyewear Company

The advertisement I chose comes from the eyewear go with Oogmerk. It is a relatively scant(p) timbering ad although it is repair packed with social and heathenish stereotypes. The icon is a pull of the same woman against a basic tan background. The peeress of the right does not drive glasses on and the unitary of the left is wearing her Oogmerk glasses. Something else I found worth fetching into consideration was that the woman depict had a very first gear strapped dress revealing a great deal cleavage. Under the glasses-less picture, text is create verb everyy in script lax, on the opposite picture with glasses reads Hard. Lastly, in the bottom right evanesce corner is the confederations name again and the words, let down the respect you deserve. This ad seemed troubling to me because it took an actual aesculapian condition, lack of clear vision, and move it into a indispensability for a product to improve your image that will make you look better. The ad is not meant to be taken literally merely the underlying messages and sexual connotations be irresponsibly represented.\nThe meaning of the ad goes along with Bergers abstract on gender, where women are judged, evaluated, and desired by what they look like. The easy and hard descriptions highlight this idea. The ad is essentially saying that a woman wearing their companys glasses are so much to a greater extent sophisticated than if you dont. additionally if you dont, youll come out of the closet as easy, to get picked up by a man, which is the fictional message. This idea being prepare out in consumers minds is highly problematic and has contend itself out in our decree already. Girls and guys alike feel the need to add products to their wardrobes to make them appear more than the average person. base on personal experiences, I believe we have all seen instances of these. More closely link up to this add, there has absolutely been around level of a bewitchment with eye wear latterly as non-prescription, non-vision-enhancing glas... If you want to get a full essay, shape it on our website:

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