Parcel Force

Learning outcomes On successful completion of this unit a learner will: LO1 Understand the ideal and process of swap LO2 Be able to exercise the concepts of segmentation, object glassing and positioning LO3 Understand the psyche elements of the extended merchandise mix LO4 Be able to persona the marketing mix in different contexts. Context The solve of this assignment is to apply your knowledge of marketing to dingle (well cognize computer supplier) through an informal account statement. Your report should betray each of the following questions in turn: assign 1 - Understand the concept and process of marketing (LO1) 1a) let on the main characteristics of a marketing oriented organisation and amnesty if you think Dell exhibit these characteristics. (1.

1) You are required to ask the following in formulating your answer: Definitions: alternative definitions including those of the Chartered order of Marketing and the American Marketing Association, satisfying clients needs and wants, typeset and satisfaction, exchange relationships, the changing emphasis of marketing Marketing concept: exploitation of marketing, business orientations, societal issues and emergent philosophies, node and opponent orientation, skill and effectiveness, limitations of the marketing concept Marketing process overview: marketing audit, integrated marketing, environmental analysis, SWOT analysis, marketing objectives, constraints, options, plans to include target markets and marketing mix, stove of marketing 1b) Discuss the benefits and costs to Dell of adopting a marketing orientated approach. (1.2) You are required to drive the fol lowing in formulating your answer: Costs an! d benefits: benefits of building customer satisfaction, desired quality, service and customer care, relationship marketing, customer retention, customer profitability, costs of too shockable a marketing focus, good quality marketing Task 2- Be able to use the concepts of segmentation,...If you want to get a unspoiled essay, order it on our website: OrderEssay.net

If you want to get a full information about our service, visit our page: write my essay