Marketing Project

Final Project: Keyrouz bakery 1.History of Keyrouz bakeshop: In 1968, Keyrouz bakehouse was founded in Jdeidet Ghazir in Lebanon. It started as a family investment where gravel and male child worked together. Time by time, Keyrouz bakehouse showtime growing hugely and it then became a well-known bakery. The close to significant facet about Keyrouz bakehouse is that the ingredients of their products are reinvigorated from the farm. Not however is Keyrouz a Bakery, but a restaurant, pastry, chocolate shop, and cheese and tenderness shop as well; This whole-inclusive variety serves as a strong competitive proceeds over competitors. Keyrouz Bakery operates in different branches including Jdeidet Ghazir, Jounieh, Jisr El Bacha, break El Fil, Beirut, Hazmieh, Maameltein, and some(prenominal) more. 2.The Mission Statement: We aim to resume proviso portentous products and keeping our customers satisfied to a fare-thee-well extent. We also anticipa te to lay down new products and services, and cater to outstanding events. Our mental faculty works fierily on innovating ground-breaking methods to make our variety of products as fresh and processed as possible. 3.

Keyrouzs Microenvironment: Comp any(prenominal): Just alike(p) any other company, Keyrouz Bakery contains several departments such as The market Department, The Financing Department, The Human Resources Department, The Distribution/Logistics Department, and The Operations Department. To contain a good relationship among departments, Keyrouz Bakery has its own dodge by first recruiting specialized people who lead the ramp up in their various departments and then str engthening bonds among departments to yield ! bettor results. Suppliers: Ingredients fresh from their own farm. In addition to other suppliers. Customers: Keyrouz Bakery acquires cardinal types of customers: consumers and businesses. In the first type, this company sells its products to households and final consumers all over Lebanon. Moreover, in the second type, businesses also purchase from Keyrouz Bakery in...If you want to get a full essay, order it on our website: OrderEssay.net

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