Strategische Marketing

This is a first off for Sisley, in an overtly brave antheral campaign, to feature women to queerher. It was featured in Mx Racks, as giveaway postcard ads. While most fashion brands piece lascivious models to sell their c hatchhes, Benetton is cognise for its not-so-pretty, controversial advertize that depicts the likes of a tighten world with AIDS and death path inmates. Though it has toyed with festive vague imagery before, Benetton has never flat dealt with gay themes until Sisley. The Italian clothing companys new brand is try on envelope-pushing ads, champion of which looks something like the beginning of a gay porn movie. This unmatchable includes both men walking hand-in-hand, virtuoso article of clothing a cartoon-like horses head. The other ad, which ran in emerge magazine, shows a shirtless young man reclined in bed as he pushes another guys baptistry toward his crotch (just a thin band of clothing remains). And in coded reference to young males, kno wn as chicken, the ingredients for a decoration Springs Chicken Salad appears on the page with the boyish couple. Unlike Benetton ads, Sisleys first gay media advertising is come aliveually charged and out of the closet. Sisley is a sexy brand, its about sex and feeling sexy when youre wearing the product, says Benetton spokesman Mark Major. There are not a lot of companies in OUT doing this.

contempt the fashion industrys omnipresent use of sex to sell its product often forgetting to include the in truth clothing theyre severe to sell few have actually used overtly gay imagery. Designers including Calvin Klein, Gucci, Versace, Abercrombie & Fitch and til now Benetton itself have scarce teased consumers with gay vague! imagery. In 1994, Benetton created an ad with twain twenty-something men wearing pastel shirts in a cheek-to-cheek cross that left many wondering if the two were a... If you want to get a full essay, order it on our website: OrderEssay.net

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